Millennials continue to be a driving force of hotel design trends with no indication of relinquishing their vast influence. In fact, comprising roughly 75 million people, by 2050 they will remain the largest generational group in the United States, making up 26% of our population. The newest demand for the hotel design landscape? Smaller guestrooms.

This movement toward tiny guestrooms are well suited for dense urban markets. Hotels with smaller guestrooms can accommodate more travelers within a smaller footprint leaving more space for experiential common areas, restaurants, and bars, and the power to still command higher urban average daily rates.