July 9, 2014 | Publications

Brands Adapt with Urbanized Hotel Concept

According to a recent article in Conde Nast Traveler that ranked the 2014 best new hotels in the world, today’s travelers want “A sense of place: a hotel that celebrates where it is in the world” and “a sense of personality: a hotel where it feels like every decoration has been hand-chosen by a person, not by a committee.”

We’ve seen this trend emerge in the past few years as guests challenge our standard way of thinking, seeking out properties they can connect with and where they can have a personal experience.

Smart hotel brands are adapting to this and becoming increasingly flexible, creating boutique-branded elements as they strive to cater to the changing expectations and needs of modern-day travelers.

  • Create boutique-branded elements
  • Improve sense of guest interaction
  • Add community areas, including bars & lounges
  • Strong design theme tied to location
  • Upgrade food delivery & selections

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