Insights

August 18, 2014 | News

Designing Identity

In today’s world of hospitality, designing for today’s traveler and hotel brands takes more than beautiful furniture and comfortable bedding. Our architects, interior designers, and purchasing agents are providing hotel guests with unique experiences customized to the location. Even if they never stepped outside the hotel doors they want to feel like they are acquainted with the neighborhood.

Our designs also take into account the different ways hotel guests are using the property. Increasingly guests are congregating in the hotel lobby to collaborate, dine and socialize. They are no longer retreating to their guest rooms, but when they are the guest room should continue the story of the locale. This can be accomplished through the use of materials and locally sourced artwork.

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