Today’s hotels are becoming more experiential – providing guests with not only necessities for stay and comfort but also offering a customized and localized experience. To achieve this, hoteliers are seeking out locations in vibrant neighborhoods and communities that allow guests a one-stop-shop to ‘live, work, and play.’ We see this concept being extended to university markets, where demand is created by proximity to main campuses and enhanced by other dynamics like medical facilities, research centers, a strong corporate base, and more. Let’s take a closer look . . .