March 15, 2013 | Publications

Generation Y: How are They Impacting Hotel Design?

Hospitality design is constantly evolving and being influenced by trends, technology, and most importantly, the growing expectations of our guests. As the generations change, so do their wants and needs. With the newest population group – Generation Y – coming into maturity, we are on the cusp of another evolution of change in hospitality design.

Gen Y is not a generation that we are preparing for, but a mass population that has already arrived. Born between 1982 and 2001, Gen Y’ers are between the ages of 12 and 31 with a population estimated to be in the 70 million range. They are the fastest growing segment of today’s workforce and business travelers, and are on track to be the largest consumer group in U.S. history.

  • Provide a design with personal experiences
  • Be cognoscente of their social media use
  • Reevaluate traditional hotel layouts and furnishings
  • Use boutique branded elements

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