June 20, 2020 | Publications

Leveraging the Local Design Story

The importance of cultural connection in hospitality design

by Harry Wheeler, AIA

Today, more so than ever before, hotels are striving to embody the community in which they live. Customer expectations are demanding this. Guests today crave cultural connection and experience – something unique and shareworthy. They want to feel a part of something larger than just a stay in a ‘traditional’ hotel where one size and look fits all…