October 8, 2014 | Publications

Millennials Shift the Hotel Design Landscape

Millennials range in birth years from the early 1980s to the early 2000s with apopulation estimated at about 70 to 80 million. Millennial adults range in age from about 18 to 33 and are the fastest-growing segment of today’s workforce and business travelers.

On track to be the largest consumer group in the United States, this demographic cohort is different from its predecessors in travel habits and the way it interacts with brands.

  • Millennials don’t travel without technology
  • Millennials seek interactions with brands
  • Millennials expect a high level of service

What are the common traits and values of millennials? How can we modify our hotel designs and offerings to meet the needs of this new wave of travelers? Let’s first take a look at a few of the defining characteristics of this driven and diverse group.

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