February 4, 2015 | Publications

Mindset Over Maturity Central in Hotel Design

Despite some of the obvious differences among today’s largest demographics,when evaluating the travel needs and preferences of modern-day travelers, our global population has a lot more in common than you might think.

In today’s technologically savvy world, a 53-year-old baby boomer is just as likely as a 27-year-old millennial to check into a hotel on his smartphone. And when it comes to public spaces, guestrooms and amenities, men and women from all different demographic cohorts are more aligned on their travel preferences and needs than ever before.

For lifestyle hotel brands today, it is more about considering guests’ mindsets and approach to traveling than about what demographic category they inherently fall into.


  • Guests of all ages are united in their travel expectations
  • Hotel designers & brands should consider comfort, location, and value
  • Considering travelers’ desired experience is important for the success of new lifestyle hotel brands


So what are some of the common traveler preferences that transcend traditional age boundaries?

Read more