July 8, 2019 | Publications

The Smarter, Lighter Traveler

by Harry Wheeler, AIA

Today’s hotel guests are traveling lighter and smarter. What are they looking for in hotel brands? How are architects and designers adjusting their designs to meet the needs of today’s busy, efficient, and connected travelers?

We’re seeing an increase of guest demand for unique and customized hotels with a sense of personality. Travelers today want a true ‘experience.’ Locally sourced design elements and food options have never been more important to accommodate their desire for cultural immersion.